Omonaikee: 12/01/2013

December 20, 2013

Is social media overrated? See pictures from panel discussions at iblog.

So, last month we gathered at IBLOG to discuss find answers to the question; “Is Social Media Overrated?”

With the advent of social media has come people who attempt to convince you to part with money in order to help you get your product promoted on Social Media platforms. But how much of this really affects the bottom-line of a company's returns at the end of the business year.

Is social media for every business?

Should businesses be focused on getting 1000 Facebook likes or sales of stock from the shelves?

Some old generational banks have a presence on Social Media to attend to enquiries and complaints but ironically, only a scant few of their real offline customers are part of their crowd online.

As the discussions went back and forth, two points balanced the equation:

· Social Media campaigns are not successful by luck but by method.

· Social Media advertising requires continuous effort to measure and monitor the responses of the target audience in order to continue to tailor messages that will influence buyer behaviour and not random messaging.

If you weren't there, you missed out on a lot but watch out for the videos and in the meantime, do enjoy the photos!

Yisa Jibril: started his career in music with the establishment of his own recording label - MegaPhunk Records which had the well known rapper; Terry Tha Rapman registered on it. Working with Terry, Yisa Jibril promoted the “boys are not smiling!” brand to a household chant.

Blossom Nnodim:Her passion for social media and social good inspired her to create “AdoptATweep” a registered trademark that provides opportunities for people to connect to social media and use the platform for commercial and social good.

Joe Ukpong: Has managed the sensational music group Styl Plus and also worked with other artists such as Sunny Neji, BigMouth, Romeo and Landlord.
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