November 27, 2013

Is social media overrated?


Has the impact and relevance of social media marketing been wildly overstated and generally accepted without question? This November at iBlog, we are questioning the hype and attempting to put social media in perspective.
Taking views from business owners who have launched expensive social media campaigns, to artist managers who have used social media to promote entertainment brands- we look at the real value social media adds to a company, individual brand or product and see what is real and what is a puff of hot air.

The hype about social media appears to suggest that every brand should use it, that there are no drawbacks to the approach and every social media campaign is likely to succeed but how critical is social media really to the bottom line, client base and a brand’s visibility?

Should a business be focused on five thousand hits a month on its website or actual product sales?

Do the traditional questions of brand positioning, target segmentation and communication effectiveness apply to social media marketing?

Is social media the secret of success or a catalyst?

How do you measure the impact of your social media investment?
Let’s take the big International banks as a case study. Westpac’s head of online consumers, Ean Van Vuuren, recently told journalists he was increasingly expected to respond to customers’ comments and complaints in real time and had created a team of six people to manage the bank’s Twitter account.
All well and good, until you look at how many followers Westpac actually has on Twitter – a grand total of 6,400 consumers. That might sound like a large number but it’s approximately 0.6% of their customer base, meaning about one Westpac customer in every 160 is actually using Twitter to connect with their bank. Does that even justify a team of six marketers?
For the business wondering if the effort in creating and then promoting a social media presence is really worth it, this is an opportunity to find out.

Venue : 805 Restaurant, Opp. NNPC filing station, Aminu Kano Crescent,Wuse 2, Abuja

Time: 5:30pm prompt

Gate: N1,500

RSVP: 08023550822


November 15, 2013


Asah – Barah presents The WHISPERS OF THE WEAVE- FREE THE ARTIST exhibition

The exhibition slated to run from the 7th-10th Dec 2013 to commemorate the anniversary of the universal declaration of human rights all over the world has been carefully put together, paying great attention to detail, standard and quality of the art to be show cased. The exhibition will be featuring both the performing and the visual arts categories.

Performing art categories to be show cased include traditional forms of dance, contemporary forms of dance, poetry recitation, singing, music performance and film.

Visual art categories include hand-made wall hangings of various media, paintings, sculpture and pottery. Each art form features an exclusive application of local fabric and other locally available textile material in a style that has never been seen on the shores of Nigeria before now.

 The exhibition aims to:

·         Draw the attention of Nigerians and the international community to the social and cultural rights of creative Nigerians

·         Shed light on the economic plight of artistic Nigerians

·         Highlight the need for public and private partnerships in sustainable artistic programs.

·         Call for the resuscitation of indigenous art forms.

·         Create platforms of opportunity to showcase various art forms in one setting.

·         Promote art as an income generation strategy for the sustenance of Nigeria’s art and culture practitioners and advocates.

·         Show that art is a discipline that offers economic freedom and supports tourism interventions. 

 I am convinced that if we each start in the area of our gifting and spheres of influence, we can make a change in this nation without waiting for the government to get to it. There are so many creative people working as bankers, doctors, etc in order to pay their bills. There is wanton job dissatisfaction all over the place but people need to stay alive and so they plug into the system for it to pay them, while they leave their art and creativity behind. 

Artistes who can afford to push their art and succeed in the Nigeria of today are very few, while most others are swallowed up by frustration of the system, as it is literally almost impossible to access funding or any other kind of support. The result is the teeming number of painters and sculptures that display and hawk their art and craft on busy roads, where their work is devalued and more than most often, underpriced if bought at all. 

At Asah- Bara, we believe that a nation’s cultural identity, traditions and trends are in the hands of the artistes in each nation and that if the improvement of one right facilitates advancement of the others, then likewise, the deprivation of one right adversely affects the others. “
                                                                   - Xoxa Icha, Project Visionary and Artiste, Asah Bara.

A percentage of what is realized from the sale of art work at the WHISPERS OF THE WEAVE- free the artist exhibition will be used to support returning trafficked/ migrants through PROJECT RAHAB,  and also support humanitarian assistance and free health care projects through the 8thMile Project..

Omonaikee is an official media partner of this event. for more!!!

November 12, 2013

Pictured: Iblog October event- Selling on the internet for dummies!


See you on Nov 30th @ 805 restaurant, wuse 2 , Abuja! 5:30pm prompt!

November 04, 2013

Are you suffering from the "Is He My Husband?" Syndrome


If you are a single lady, chances are you suffer from the Is He My Husband syndrome (IHMHs). This condition predisposes you to ask yourself if any eligible young man you come across (hear about, see in a photo, watch drive past) is a potential husband.  You know you have it if any of the following happen to you:

1.       You walk into the board room and your eyes scan the room then rest momentarily on each new male face from the other company. You then make a quick assessment, sorting each face into the “too tall”, “large nose”, “perfect height” file before making a mental note of the eligible prospects you will introduce yourself to after the meeting.


2.      You wake up on Monday morning feeling lousy and all you want to wear are those comfortable flat shoes that have the stain by the side of the right shoe. The stain wasn’t your fault but mistakenly happened when some super glue missed the false nail your beautician was trying to fit on your finger and landed on your shoes.


You still have the shoes because you have psyched yourself into believing that the stain is too small to be noticed after all “who will be looking at your feet when they should talk to your face”, right?  Today you don’t feel like wearing anything fancy so you drag the shoes out of the shoe box where you buried them but just then, you hear your mother’s voice say “always look your best every day, today might just be the day you meet your husband”. You immediately dump the shoes for a pair of sleek heels instead.


3.      Your friends are going for their colleagues wedding. You don’t know the bride or the groom but you tag along taking great pains to wear the colors of the day. After all, one of the groom’s men or bride’s friends might cast a glance your way and you certainly want to be prepared!


4.      It’s your lunch break at work, and you have been at your computer all morning working on that tedious presentation. You bite your lip when something is difficult so your poor lips have lost all the coatings of the red lipstick you applied that morning. But as you pick up your purse to step out for lunch, you catch a glimpse of your face on the dead computer screen and gasp. You don’t want a potential suitor to see you this way so you snap out your lipstick, foundation, powder, blush, mascara, even your toothbrush because today just might be the day.


5.      You attend corporate events, conferences and seminars with more on your mind than just learning about the new things happening in your industry. You always seat yourself next to the friendly gentleman who returned your greeting warmly and at lunch breaks you are the most conversational at your table, handing out complimentary cards generously.


6.      You have been invited to a dinner party hosted by your cousin, Isioma who is famous for her prowess in the kitchen. You have had a long day and all you want to do is eat a home cooked meal. Once you arrive at the venue of Isioma’s event you want to dive straight for the food on the table but there is a gentle man seated next to you and even in your hungry state, you manage to notice how good looking he is. You somehow find the restraint to eat with a fork and knife even though you would much prefer to eat out of your hands.


7.      On your way home after a long day at work, you find yourself wishing you had a man you could smuggle close to, close enough to catch a whiff of his perfume. Except that you weren’t feeling this way until your married friend said she had to go home to cook for her husband and couldn’t hang out with you. As a matter of fact, you didn’t even come about this desire yourself, you read that perfectly constructed fantasy somewhere and you thought “that sounds like a nice feeling I should add to my bucket list of single girls wants!”


If you’re guilty of any of the above? It’s really not your fault at all. You probably have IHMHs known to turn the sweetest, calmest girl into this man- hustling terrestrial with special eyes that dart left and right, scanning the perimeter of every event venue for a suitable man of substance and caliber!

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